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Our Story

The owners of Tiny Bear's Closet

We’re Elin and Frida, two Swedish mums who launched Tiny Bear’s Closet® in mid-2024. Elin raising three boys under 3 (yes, twins and a toddler!) and Frida with a 3-year-old daughter. We know firsthand the pressure of constantly needing new clothes for our growing kids and the costs that come with it. Plus, it’s hard to justify buying new clothes when they outgrow them in the blink of an eye! Our mission To make it easier for other parents to buy and sell outgrown kids’ clothes without the hassle of dealing with strangers or spending time managing the sales process. We wanted to create a trusted space where parents can shop high-quality, preloved items and sell their children’s clothes to earn some money back! We want to create a go-to page where parents can trust the experience and enjoy shopping preloved good quality items, as well as sell their own outgrown children’s clothes and earn money back while doing so! We have both always been big fans of secondhand shopping, regularly hunting for hidden gems on marketplaces and in secondhand stores for our kids (and ourselves). In recent years, Frida has fully embraced secondhand shopping, choosing it over newly produced clothes for herself and her daughter. With Tiny Bear’s Closet, we aim to make buying and selling kids clothes more efficient while promoting a sustainable future for our children and grandchildren. We’re so excited to bring this idea to life and can’t wait to connect parents with an easy, go-to preloved clothing store! Much Love, Elin & Frida

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